With Election Day almost a month away and major platforms like Facebook not accepting political ads in the days leading up to Nov. 3, marketers are looking to take messaging outside.
Adomni, the digital out-of-home (OOH) ad-tech company, is welcoming political marketers with open arms, offering them a chance to display ads in more than 200,000 programmatically-connected screens across the U.S. The goal is to give issue advocacy groups and people running for office the opportunity to reach voters with ads that can be updated as the news cycle changes.
Jonathan Gudai, Adomni’s CEO, said that “a lot of the political marketers” currently “have more money than they have actual ways to reach audiences.” And for companies like Adomni, it’s an opportunity to bring “the physical world” into the mix of reaching voters because there are no ad blockers or ways for them to skip what they’re seeing outside.
Researchers have discovered significant variations in the ability of different UK butterfly species to maintain a suitable body temperature. Species that rely most on finding a suitably shady location to keep cool are at the greatest risk of population decline. The results predict how climate change might impact butterfly communities, and will inform conservation strategies to protect them.
The results, published today in the Journal of Animal Ecology, show that larger and paler butterflies including the Large White (Pieris brassicae) and Brimstone (Gonepteryx rhamni) are best able to buffer themselves against environmental temperature swings. They angle their large, reflective wings in relation to the sun, and use them to direct the sun’s heat either away from, or onto their bodies. These species have either stable or growing populations.
More colourful larger species such as the Peacock (Aglais io) and Red Admiral (Vanessa