Springboard Hospitality, a locally owned hotel management company, is growing its portfolio, rebranding, and investing in new technology even in the midst of the global pandemic.
Over the past six months, Springboard has added three new hotel properties,including Ohia Studio Suites in Waikiki, with several more additions underway. Other recent additions have been in Anchorage, Alaska; Los Angeles and Portland, Ore., and leisure destinations like Sedona, Ariz.; Carmel-by-the-Sea, Calif.; and Jackson, Wyo. The company is now operating in 10 states and has 35 properties, seven of them in Hawaii.
Until about two weeks ago, the company was called OLS Hotels &Resorts. Led by Hawaii-based tech entrepreneur Ben Rafter, the company changed its name to Springboard.
“When COVID hit we made the somewhat painful decision of saying let’s use what is a disaster for the industry,” Rafter said. “Instead of reducing the corporate team
everyone sacrificed a little bit and we