Twitch Picked Up Most Of Mixer’s Streamers, Report Shows

KEY POINTS

  • Twitch’s share of hours broadcast on major live-streaming platforms saw the biggest increase after Mixer’s shutdown
  • This is despite Mixer’s attempt to funnel its streamers to Facebook Gaming
  • Twitch saw a decrease in viewership in the last quarter while YouTube and Facebook Gaming grew

Despite Microsoft’s efforts to push Mixers streamers to Facebook Gaming, it appears most of them went to Twitch instead, according to a new report.

Before Microsoft shut down Mixer in July, the company tried to direct its streamers and audience toward Facebook Gaming rather than the leading streaming platform. However, a report from Streamlabs & Stream Hatchet indicates that Twitch has become the ultimate beneficiary of Mixer’s closure. 

Twitch’s share of hours broadcast on major live-streaming platforms jumped by over 14.5% in the last quarter. This is nearly identical to the 14.2% market share that Mixer held at one point. The report stated that

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A Professional Camcorder Live Streamers Needs to See Before Buying a Camera

With 2020 being a year that effectively guillotined all businesses that are not able to adapt to taking their operations online in keeping up with the high-speed Internet era, content creators are rapidly on the rise to become a part of the influencer marketing landscape.

When so many are joining the game, the key to success is how one can differentiate themselves from the crowd, and any sort of boost counts. Other than the ‘black swan’ factors that are out of one’s control, one way to be in the front of the race is with superior gear that elevates the quality of the content. But that endeavor can easily go overboard with needing extra staffs and a 10 year mortgage worth of gears.

The JVC GY-HM250 on paper looked very promising, because even though it is undoubtedly a part of the elusive ‘pro-gear’ world, it has features that seem simple,

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Streaming report: Twitch inherits Mixer’s streamers, now has 91% of all content produced

Microsoft abruptly shutting down Mixer back in June has ended up as a boon for Amazon’s Twitch platform.

That’s according to a new report from Stream Hatchet and Streamlabs, which found that Twitch is now the host for more than 91% of streaming content. At the same time, while the overall audience for livestreaming has shrunk slightly from its all-time high back in April, Twitch’s popularity has nonetheless exploded during the pandemic, with nearly double the audience that it had at this time last year.

Independent data analyses in the streaming market focus on tracking hours watched to indicate a platform’s popularity with its audience. Relatively few take hours streamed — the amount of content being produced for that audience — into account. What makes the Streamlabs/Stream Hatchet report interesting is that it does track the latter, and it makes it look a lot like most of the ex-Mixer streamers

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Microsoft’s Mixer Streamers Flock to Twitch Instead of Facebook

(Bloomberg) — When Microsoft Corp. shut down Mixer in July, the company encouraged the livestreaming service’s stars to move to Facebook Inc. Instead, the majority have migrated to Amazon.com Inc.’s Twitch, including Tyler Blevins, the gamer known as Ninja.

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Twitch’s market share of hours streamed jumped to 91% in the third quarter, up 15% from the second quarter, according to a report from streaming-software provider Streamlabs, which used data from Stream Hatchet. Before its shutdown, Mixer held a 14% share of livestreaming content.

Meanwhile, Facebook Gaming’s market share for hours streamed increased by only 1%, and YouTube Gaming’s actually fell by 1.2% in the third quarter. In recent months, star players such as Shroud and FaZe Ewok moved back to Twitch. Blevins, who has 16 million followers on the site, returned to the service in September.

Streamers like Ninja were on Twitch for years before being lured to

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Twitch Rolls Out Soundtrack Beta To Give Streamers Rights-Cleared Music

Licensed music has been an issue for many streamers in the past, with takedown notices coming from rights holders and making certain games complicated to stream or post videos of. It’s made streaming games with big licensed soundtracks, like Tony Hawk’s Pro Skater 1+2, difficult. Twitch is testing a solution to this issue, an app called Soundtrack By Twitch that will allow streamers to play license-cleared music in their streams.

In a blog post, Twitch has detailed Soundtrack, which has an interface very similar to Spotify. “Soundtrack gives you a curated collection of rights-cleared music and integrates with your streaming software to separate your audio sources, allowing you to keep your channel safe while you create compelling content and grow as a creator,” the post says.

Artists currently available, according to the blog, include Above & Beyond, mxmtoon, Porter Robinson, RAC, SwuM, “and many more”. Claude Von Stroke, Cloudchord, Chrome

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