Microsoft abruptly shutting down Mixer back in June has ended up as a boon for Amazon’s Twitch platform.
That’s according to a new report from Stream Hatchet and Streamlabs, which found that Twitch is now the host for more than 91% of streaming content. At the same time, while the overall audience for livestreaming has shrunk slightly from its all-time high back in April, Twitch’s popularity has nonetheless exploded during the pandemic, with nearly double the audience that it had at this time last year.
Independent data analyses in the streaming market focus on tracking hours watched to indicate a platform’s popularity with its audience. Relatively few take hours streamed — the amount of content being produced for that audience — into account. What makes the Streamlabs/Stream Hatchet report interesting is that it does track the latter, and it makes it look a lot like most of the ex-Mixer streamers