Three Reasons Storytelling Is Critical To Success In Data And Analytics
Dr. Velkoski serves as Director, Data Science at the National Association of REALTORS® and Adjunct Professor at DePaul University.

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I was first introduced to storytelling in the early 2000s. At the time, I was a student enrolled in undergrad coursework at Lawrence Technological University (LTU), where I became interested, in part, in technical and professional communications. Corinne Stavish, a professional storyteller, lecturer and director of LTU’s technical and professional communications program, was a strong advocate for advancing the theory and practice of storytelling. At the time, I didn’t understand the significance of her teachings.
Storytelling is the art of narration of stories. A story is an expression of evolution of events in life. At best, a story captures the imagination of the listener, engaging the listener’s emotions and, perhaps, inspiring action.
A number of industry experts have advocated for the use of stories in data and analytics. As such,