The global smartphone average selling price (ASP) rose by 10% during the second quarter as lower sales of cheaper handsets, the resilience of the premium segment, and demand for 5G devices helped offset the wider issues caused by thecCoronavirus pandemic.
Lockdown measures have limited economic activity worldwide, with consumers unable or unwilling to make certain purchases. Sales of mid-range and low-range handsets were hit particularly hard as a large proportion of these take place on the high street.
Counterpoint Research says the industry recorded its lowest ever quarterly shipment decline of 23% however total revenues only fell by 15% as consumers bought more expensive devices.
Smartphone price rise
Industry ASP has been rising over the past few years due to market saturation and the increasing cost of flagship devices, but Covid-19 has added additional variables that have accelerated this trend.
Shipments of premium smartphones only fell by 8% with Apple