This year’s major iPhone event is like no other. Like pretty much event manufacturer, it has moved to a virtual launch. The extensive virtual Worldwide Developer Conference has given Tim Cook’s Apple experience in this style of event, but the iPhone 12 family is the keystone product launch of the year. Without a hand-picked adoring crowd to cover the stage, will the missing features of the iPhone 12 stand out?
Since the launch of the iPhone 11 family, the Android-powered competition has pushed ahead with innovative features such as fast refreshing screens, 5G connectivity, and fast charging. What can the new iPhones deliver to match this challenge? And will Apple’s second-line products help deliver success?
If you want a checklist to follow, I’d expect Apple to lean into a triplet of messages… these will be the fastest iPhones ever; these will be the iPhones with the longest battery