In 2013, the world began to experience the wonder of Vine: Six seconds videos that could be easily recorded and shared with others. The service launched in 2013, and it was a mystery at first, but popularity soon skyrocketed, with nearly 200 million active users by 2015. But only two years later, the ability to upload videos was removed, and by 2017, the service shut down completely. Why did such a popular social platform suffer a swift death — what happened to Vine?
What was Vine?
Launched in 2013 by three entrepreneurs — Dom Hofmann, Rus Yusupov, and Colin Kroll — Vine was a video hosting service, one that allowed users to share six-second, looping video clips. Users could browse through and discover interesting Vines based on themes, such as comedy or music, and through a section that showcased currently trending Vines.