Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was written mirrored the tone of the donation request, a new study has found.
In a study that asked prospective donors to consider whether and how much to give to a local food bank to help fight hunger during the coronavirus pandemic, researchers found that donors were more likely to give when heartfelt messages were written in typefaces that looked like handwriting, and when messages that talked about the power of an organization were written in typeface that looked more business-like.
In other words, make the font match the message to get more donations, the researchers said.
“Our research suggests that simply changing the typeface of appeals messages could make those appeals stronger and encourage people to make donations,” said Huiling Huang, a consumer sciences doctoral student at The
By Ilya Zhegulev, Margaryta Chornokondratenko and Andrius Sytas
KYIV/VILNIUS (Reuters) – After Max Korolevsky said he was detained and beaten by security forces during mass protests in Belarus, he asked his IT company to transfer him to neighbouring Ukraine.
The 30-year-old, head of software testing at a technology firm he declined to name, is now in Kyiv, part of an exodus of workers from Belarus’ flourishing IT sector who are fleeing turmoil since a disputed Aug. 9 election.
Mass protests have rocked the country and represent the gravest threat to President Alexander Lukashenko’s rule since he took power 26 years ago.
Neighbouring countries from Ukraine to the Baltics have rolled out the welcome mat for people like Korolevsky and are wooing companies to relocate with fast-track immigration procedures, tax breaks and help finding office space.
Poland, for example, has set up a 24-hour hotline and offered fast visas, Polish language
Temperatures at Earth’s highest latitudes were nearly as warm after Antarctica’s polar ice sheets developed as they were prior to glaciation, according to a new study led by Yale University. The finding upends most scientists’ basic understanding of how ice and climate develop over long stretches of time.
The study, based on a reconstruction of global surface temperatures, gives researchers a better understanding of a key moment in Earth’s climate history—when it transitioned from a “greenhouse” state to an “icehouse” state. The study appears in the journal Proceedings of the National Academy of Sciences the week of Sept. 28.
“This work fills in an important, largely unwritten chapter in Earth’s surface temperature history,” said Pincelli Hull, assistant professor of earth and planetary studies at Yale, and senior author of the study.
Charlotte O’Brien, a former Yale Institute for Biospheric Studies (YIBS) Donnelley Postdoctoral Fellow who is