L.L. Bean is partnering with Zappos. Starting Thursday Bean Boots will be available on Zappos, and fleece, flannel, and outerwear will roll out in the coming days.
This is the latest wholesale partnership for L.L. Bean. In July, it announced its first wholesale partnerships in its 108-year history with Staples, Nordstrom and Scheels.
L.L. Bean CEO Stephen Smith said the company has done well during the pandemic, including a “record-breaking” September, because its products have “mirrored the American psyche.”
Smith said they’re approaching these wholesale partnerships as tests, and want to introduce new customers to the brand by meeting them “where they are.”
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L.L. Bean products are now available on e-commerce destination Zappos. Starting Thursday, customers will be able to find the outfitter’s famous flagship product, Bean Boots, on Zappos’ site. More of L.L. Bean’s best-selling products, including fleece, flannels, and outerwear, will