A new study has discovered that making small changes in Wikipedia can hugely increase tourist revenue for small cities and large towns.
As reported by The Guardian, the findings suggest that it makes more sense for small cities to just update their Wikipedia pages, rather than employing marketing agencies or publishing glossy brochures inviting people to visit.
The research was conducted by Assistant Professor Marit Hinnosaar at the Collegio Carlo Alberto in Turin, Italy and involving NEW in Mannheim, Germany.
The study discovered that making small improvements to city’s pages can have a really sizeable impact on tourists’ choices, leading to an increase in hotel stays of 9%—an annual increase in tourist revenue of $129,000.
The authors randomly selected Spanish cities and then added content to those city’s