PERSON OF THE WEEK: Mortgage lenders have now fully realized that the transition to an all-digital mortgage process is critical to their success. While there will always be a need for an in-person, human touch, consumers are expected to increasingly gravitate toward an entirely automated, all-digital mortgage experience.
To an increasing degree, borrower satisfaction will be driven by the quality of the digital mortgage experience that lenders deliver. In other words, technology – and they way it is used – is now a key differentiator. The challenge now is how to build customer loyalty – a task that was difficult before the digital mortgage came to fruition.
To gain some insights into what mortgage lenders should be considering when planning their future technology roadmaps, MortgageOrb interviewed Matt Wood, business solutions manager at Tavant, which offers an all-digital front-end origination platform for mortgage lenders.