KEY POINTS

  • The most subscribed K-pop channel on YouTube is owned BTS’s agency Big Hit Entertainment
  • YouTube channel “Big Hit Labels” currently has over 44.6 million subscribers
  • SM Entertainment’s YouTube channel  is second on the list with 24.2 million subscribers

K-pop has gained global popularity over the years and has attained a huge fanbase all around the world. The K-pop agencies often use YouTube as one of their main platforms to promote their artists’ activities, music videos, and to upload other content.

Here’s a list of some of the most subscribed K-pop channels on YouTube and the estimated ad revenues generated from them:

1. Big Hit Entertainment

Big Hit Labels is the most subscribed K-pop channel on YouTube with over 44.6 million subscribers. Big Hit Entertainment is home to the world-famous boy-bay BTS, TXT, GFriend, and Enhypen.

It currently has 11.7 billion total views and generates an estimated amount of $22.4 million per year.

2. SM Entertainment

SM Entertainment is one of the biggest K-pop agencies in South Korea and is home to some of the country’s most popular K-pop bands and singers including EXO, TVXQ, Girls’ Generation, SHINee, Super Junior, Red Velvet, NCT, and more.

SM’s official YouTube channel, named SMTOWN, is the second most subscribed channel with 24.2 million subscribers. It also has the highest number of total views out of all the K-pop agencies with 17.84 billion total views at present. The channel brings in an estimated amount of $12.0 million per year.

3. JYP Entertainment

JYP Entertainment is third on the list with over 18.2 million subscribers. The agency is home to bands including Got7, Itzy, Twice, Stray Kids, and more.

The channel currently has about 10.37 billion total views and generates an estimated revenue of $15.0 million per year, according to Koreaboo.

4. Stone Music Entertainment

The entertainment agency is home to artists including Eric Nam, IZ*ONE, Wanna One, and more.

Its’s YouTube channel, named Stone Music Entertainment, is fourth on the list with 9 million subscribers and has 6.56 billion total views at present. The channel generates about $6.70 million per year.

5. YG Entertainment

YG Entertainment has been home to some of the most iconic K-pop bands in the world including Blackpink, Big Bang, 2NE1, and more.

The agency’s official channel takes the fifth spot on the list with 5.64 million subscribers with 1.52 billion total views at present which brings in an estimate of $450,000 per year.

youtube In this image, YouTube and Netflix app logos are seen on a television screen in Istanbul, Turkey on March 23, 2018. Photo: Chris McGrath/Getty Images

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